In this book, logos are categorized by shape, and those of similar shape are grouped together. With the cooperation of the parties that provided logos, design concepts and thoughts on their production are also presented. This approach in presenting logos will help you understand that a distinct concept will result in a logo with a totally different meaning. As with the recent changes in the environment surrounding logos, production environments have also been changing. A more flexible mindset is required not only for designers but also for clients. This means that a great logo needs a strong concept as well as out-of-the-box thinking.