Event planning is no small task, with many elements all needing to work together to add up to more than the sum of their parts. One underappreciated component of successful events is visual identity. Much more than a background concern, the design of festival signage and materials is central to visitor experience. Graphic Fest outlines a systematic approach to building a visual identity for an event, including logos, souvenirs, environment and type design, with the overall goal of conveying your message to a large and varied audience.