First Things First!
Creative outsiders and first-time founders are redefining what used to be called corporate design in a more holistic and playful way. A breath of fresh air from a new breed. This book presents real examples from shop owners and mechanics, dentists and organic farmers-businesses discovering corporate design for the first time-as well as from traditionally creative companies like marketing agencies or restaurants, and hotels. With profiles and photographs it explores their novel approaches to corporate design.