Mary Quant (b. 1934) was an icon of her generation and the personification of 1960s “swinging London.” This book, published to accompany a landmark exhibition at the Victoria and Albert Museum, London, declares that she revolutionized and democratized fashion, creating fashion for everyone. It explores her then-subversive approach, setting her contribution in the context of British, European, and American fashion in the 1950s and 60s.