Over 200,000 startups launch in London every year. These are the stories from 30 of the most creative of them. From King's Cross to New Cross, from digital apps to distilleries, these small businesses have big ambitions to change the way we eat, shop, play and view the world. The passionate entrepreneurs behind these businesses reveal the truths and challenges they've experienced first-hand, and share their key advice with readers. This book is an inspirational guide for anyone dreaming of starting up, whether it be in London or beyond.