How does one maintain continuity in a festival that has a different theme every year? For festivals that have the same theme each year, how can the visual branding be tweaked and riffed on in order to ensure that each year stands out from previous installments? Graphic Fest outlines a systematic approach to building a visual identity for an event, including logos, souvenirs, environment and type design, with the overall goal of conveying your message to a large and varied audience.